User Acquisition & Monetization Expert

25M€ paid media investments, 200M€ revenue driven across global markets

2M€ in incremental profit YoY for 2 clients; 25-50% reductions in CPA or CPQL YoY

Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads,

Content & Email Marketing, Funnel CRO, SEO, Analytics & BI insights

 
 
 

Contact me if you are ready to double the revenue, ROAS, POAS, or EBIT of your ecommerce or lead-generation scale-up company in as fast as 3 months.

 

High-Growth Collaborations

 
 
 
 
 
 
 
 
 
 
 
 
 

Core Strengths & Process

 
  • Expert Growth Marketer with over 25M€ paid media investments managed profitably, and over 200M€ in revenue generated for global clients

  • Campaign Types: Paid Search, Shopping, Social, Display, Video, App Ads, Email Marketing, UGC

  • Agile Project Manager: creatives, landing pages, funnel CRO, SEO, Business Intelligence dashboards

  • TOFU, MOFU, BOFU tracking: leads, MQLs, transactions, revenue, LTV/CAC, EBIT (P&L)

  • 16 years of experience in growth marketing for lead generation and ecommerce startup, scale-up, and enterprise companies

  • 35,000+ hours spent setting up, A/B/m testing, analyzing, optimizing, and monetizing online user experiences

  • B2C & B2B clients: lead-generation (SaaS, finance, higher education, employment, events) and ecommerce (home & deco, beauty, apparel, fitness)

  • Markets: US, UK, EU, AU, CA, WW

  • User Acquisition: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Apple Search Ads, Pinterest Ads, X Ads, etc.

  • Email Marketing: Brevo, ActiveCampaign, ClickDimensions, HubSpot, MailChimp, Pardot

  • CMS: WordPress, Shopify, Squarespace, Wix, Umbraco, Adobe Experience Manager

  • CRM: Salesforce, HubSpot, Microsoft Dynamics, Zoho

  • Audits (conversion funnel, tracking, ad account structure, CRM segmentations, email journeys, analytics)

  • Research (top competitors’ ads & funnels)

  • Media plans (+ sales forecasts, based on Analytics & BI data mining)

  • Asset creation briefs (banners, videos, landing pages, emails)

  • Advertising, email marketing, and CMS setups

  • Optimizations & Reporting

Testimonials

 

Emma Balogh

Global Director at Students for Liberty, USA

“I consider Ana to be a digital marketing mastermind, inspirational mentor, and close friend. Her grasp on aggressive budget management, lead generation, user experience, vertical and horizontal scaling, and building acquisition funnels is top-level, as evidenced by her years of experience working across the AdTech industry, and personal commitment to outperforming herself with each new venture she takes on. During my time working with Ana, she has significantly moved the needle in areas of channel growth, partner acquisition, and data management. She was a pioneer in leveraging data-driven insights to scale winning variables across our digital marketing campaigns. Her expertise and dedication have inspired me to grow a steadfast career in marketing myself, and I continue to look up to Ana for the high level of thoughtfulness and confidence she applies to her work while executing innovative 'big picture' strategies. Ana is truly a game changer.”

 

Hugh Johnson

Founder of Goota, Ireland

“I recently engaged Ana as a new associate in the Goota network to help put together a paid media plan for a client across a number of digital channels. I needed someone with demonstrable experience in B2B account-based marketing for a high-value SaaS product. Ana demonstrated a strong understanding of the requirement and pulled together a comprehensive plan in a matter of hours. I was very impressed by her knowledge and the level of detail she provided, clearly showing very relevant experience. I found Ana to be very responsive and willing to clarify any questions quickly.”

 

David Couto

Product Marketing Manager at Interactive Pro

“I truly admire the way Ana can be flexible enough to make decisions based on data, personal professional experience, and listening to other members of the team, which always resulted in a positive outcome for the project in turn. Rating ***** (5/5)”

 

Maria Claving

Manager Student Support at Global University Systems

“A focused self-starter with a continuous improvement mindset, Ana has been consistently driving value for our Marketing department. Ana’s approach to cross-functional resolution of complex issues is positive-minded and highly cooperative. Ana is a critical thinker who likes to look at all angles of a problem before defining a clear direction in order to achieve her targets. Working with Ana has always been productive on an operational level and a pleasure on a personal level. I am confident that with her experience, background, and dedication, she will create value for any business she will be working with in the future.”

Services & Pricing

  • 10,000€ / month, B2B

  • 8% of the managed media budget, minimum 1000€ / platform / month

Let’s talk!