Expert Performance Marketer

18 M€ managed hands-on, 144 M€ revenue generated

2M€ in incremental PPC revenue - cost YoY for 2 clients

Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads & more

 
 
 

Contact me for >30% higher ROAS or lower CPA for your e-commerce or lead generation scale-up.

3+ months B2B collaboration, project-based, remote, CEE meeting timezones, EN-first

 

They trusted me with their millions

(€ / $ / £ / RON / CZK)

 
 
 
 
 
 
 
 
 
 
 
 
 

About me & my tactics

  • Expert Media Buyer & CRO specialist with over 18M EUR budgets managed hands-on profitably, generating over 144M EUR in revenue for my clients

  • Campaign Types: Search, Product Feed, Social, Display, Video, Mobile App Ads

  • Agile Project Manager: copywriting, design, video editing, frontend development, Business Intelligence, email marketing

  • 13 years of digital advertising career in lead generation and e-commerce companies with yearly revenue up to 1B€

  • 34,000+ hours spent learning, testing, implementing, analyzing, and optimizing online user acquisition tactics

  • TOFU, MOFU, BOFU tracking setup: newsletter subscriptions, pdf downloads, app installs, leads, MQLs, transactions, revenue

  • Segmentation of audiences & personalization of paid messaging on all channels and devices for an enhanced user experience

  • Geos advertised in: US, CA, AU, NZ, UK, DACH, FR, BNLX, RO, CZ

  • B2C, B2B, B2B2C clients: lead generation (SaaS, finance, education, employment, events, auto) and e-commerce (home & deco, beauty, apparel, gaming)

  • Audits (conversion funnel, tracking, ad account structure, analytics)

  • Research (top competitors)

  • Media plans (+ sales forecasts)

  • Asset creation briefs (banners, videos, landing pages, emails)

  • Advertising hands-on setups

  • Monitoring & reporting

  • Optimizations (assets, targeting, bidding, budgeting, account structure, media mix)

 

Emma Balogh

Global Director at Students for Liberty, USA

“I consider Ana to be a digital marketing mastermind, inspirational mentor, and close friend. Her grasp on aggressive budget management, lead generation, user experience, vertical and horizontal scaling, and building acquisition funnels is top level, as evidenced by her years of experience working across the AdTech industry, and personal commitment to outperforming herself with each new venture she takes on. During my time working with Ana, she has significantly moved the needle in areas of channel growth, partner acquisition and data management. She was a pioneer in leveraging data driven insights to scale winning variables across our digital marketing campaigns. Her expertise and dedication has inspired me to grow a steadfast career in marketing myself, and I continue to look up to Ana for the high level of thoughtfulness and confidence she applies to her work while executing innovative 'big picture' strategies. Ana is truly a game changer.”

 

Hugh Johnson

Founder of Goota, Ireland

“I recently engaged Ana as a new associate in the Goota network to help put together a paid media plan for a client across a number of digital channels. I needed someone with demonstrable experience in B2B account-based marketing for a high-value SaaS product. Ana demonstrated a strong understanding of the requirement and pulled together a comprehensive plan in a matter of hours. I was very impressed by her knowledge and the level of detail she provided, clearly showing very relevant experience. I found Ana to be very responsive and willing to clarify any questions quickly.”

 

David Couto

Product Marketing Manager at Interactive Pro

“I truly admire the way Ana can be flexible enough to make decisions based on data, personal professional experience and listening to other members of the team, which always resulted in a positive outcome for the project in turn. Rating ***** (5/5)”

 

Maria Claving

Manager Student Support at Global University Systems

“A focused self-starter with a continuous improvement mindset, Ana has been consistently driving value for our Marketing department. Ana’s approach to cross-functional resolution of complex issues is positive-minded and highly cooperative. Ana is a critical thinker who likes to look at all angles of a problem before defining a clear direction in order to achieve her targets. Working with Ana has always been productive on an operational level and a pleasure on a personal level. I am confident that with her experience, background and dedication, she will create value for any business she will be working with in the future.”

My Services & Pricing

  • keyword research & expansion

    competitor USP monitoring

    campaign setup

    ad copy & extensions enhancements

    A/B tests

    monitoring

    optimizations

    weekly reporting

    Startup (media budgets < 3K€): 298€

    Scaleup (media budgets < 10K€): 598€

    Corporate (media budgets > 10K€): 898€

  • campaign setup

    A/B tests - product sets, bid strategies, creatives, audiences, placements

    monitoring

    optimizations

    weekly reporting

    Startup (media budgets < 3K€): 198€

    Scaleup (media budgets < 10K€): 398€

    Corporate (media budgets > 10K€): 798€

  • campaign setup

    A/B tests - bid strategies, creatives, audiences, placements

    monitoring

    optimizations

    weekly reporting

    Startup (media budgets < 3K€): 198€

    Scaleup (media budgets < 10K€): 398€

    Corporate (media budgets > 10K€): 798€

  • campaign setup

    A/B tests - bid strategies, creatives, audiences, placements

    monitoring

    optimizations

    weekly reporting

    Startup (media budgets < 3K€): 98€

    Scaleup (media budgets < 10K€): 198€

    Corporate (media budgets > 10K€): 398€

  • campaign setup

    A/B tests - bid strategies, creatives, audiences, placements

    monitoring

    optimizations

    weekly reporting

    Startup (media budgets < 3K€): 98€

    Scaleup (media budgets < 10K€): 198€

    Corporate (media budgets > 10K€): 398€

  • audit / setup brief for your developers - Enhanced Conversions, Consent Mode, API Conversions

    QA attribution discrepancies between ad platforms & BI / CRM / GA4

    troubleshooting with your developers

    198€

  • identify feed warnings & errors

    brief your team on how to fix them

    98€

  • specs

    requirements

    best practices

    examples

    insights

    learnings

    48€

  • 2499€ part-time, B2B

    4898€ full-time, B2B

This spring I made

the biggest PPC prediction

confirmed by Google to the US Congress this autumn

Let’s talk!